Time = Length
Designs On— Time
Anticipating a special future event can influence one’s perception of time. Unlike a clock, which measures time circularly, Time = Length is a linear timepiece that quantifies time in ‘short’ or ‘long’ increments.
The tape measure can be pulled out to help visualize how ‘long’ an upcoming event will take, e.g. where one units equals on day, a vacation two weeks out can be measured down in daily single units, beginning at 14.
Each passing day, the tape measure moves up a unit until the special day arrives. A range of magnets accompanies the timepiece, representing common events, such as birthdays, date nights, house parties and holidays.