Vita Flower

Designs On— Packaging

Flintstones Chewables: trusted by moms, loved by kids. Centrum CX: trusted by physicians, loved by pensioners. For the synaptically superior set—those of you in late-adolescence, your odyssey years, or adulthood—there’s now a playful way to monitor your pill-popping regimen.

Vita Flower allows users to arrange all over-the-counter prescription medications in an alluring, floral pattern. The exposure to friends and family members is designed to help promote adherence to a specified drug regimen. Users are less inclined to skip or forget a day when people are watching. And there’s a secondary benefit: it beautifies tables and countertops formerly sullied by amber pill cases or real flowers wilting.