Look no further than Jamie Oliver, world food price fluctuations, or the renewed American love affair with farmers markets, and it seems clear: a food revolution is underway. Sharpen your knives, and bring in the butchers— preferably the conscientious ones, like Mr. Carcass, who believes that animals should live well, roam free, eat what their ancestors ate (other than primordial man), steer clear of performance enhancing drugs, and taste… amazing, morsel after morsel. Mr. Carcass supports snout-to-tail dinners, live butchering demonstrations, and informed approaches to shopping for the world’s best flesh. For the slightly squeamish or truly afraid of blood, Mr. C. offers clever wrapping, strong branding, and a reassuring tone to make the meat go down smoothly.