Lux Paper

Designs On— Packaging

There’s nothing particularly chic about purchasing a 12-pack of ‘extra soft’ or ‘extra strength’ toilet paper and shlepping it around town—even if that town is more familiar with using leaves than a proper roll of Charmin. But, a few simple changes to the plastic wrap (opaque film, vacuum sealed to enhance the forms inside, and straps) might just transform an everyday essential into a luxury good. Or something approaching true luxury—LV and Prada are still several seasons shy of rolling out a proper toilet paper tote.