Designs On— Birth

In life, things are complicated. On Wall Street, doubly so. In medicine, triply so. At IKEA, not so. Why can’t more things be as simple as they are at IKEA?

Maybe they could.

Starting with pregnancy. Parents-to-be could receive a simple, easy-to-follow manual from their pediatricians, explaining the process and events to come. The manual could reduce anxiety, inject a bit of levity into the affair, and promote communication without introducing more complexity.

(It almost makes you wish Scandinavians design everything…)