Baby Brew

Designs On— Birth

Men are obsessed with measurements—length, width, heft—and that’s just when it comes to fishing. Statistics and predictive tools run more rampant when it comes to watching professional sports, following politics, monitoring gas mileage, and bragging about newborns. Do men crave an emotional connection to their kids through numbers? If so, there’s an app for that.

Baby Brew builds on men’s instinctual and insatiable desire for numbers by measuring, displaying, and sharing a full complement of vital stats (height, weight, age, etc.) along with status updates.

Men—and, of course, women of equal persuasion—can share and compare their kids like rookie draft picks. Or race horses. Or American Idol contestants. (Come to think of it, that might make a good show.)